LIQUID DEATH
Tony Hawk recently became a brand ambassador for Liquid Death, and apparently he didn’t read the fine print in his contract…. Bummer.
We used Tony’s blood to paint 100 skateboards, or bloodboards, as we like to call them. They sold out in 20 minutes.
PRESS
It was featured on CNN, ESPN, Rolling Stone, TMZ and a bunch of other websites.
LIL NAS X
Then the King of the Internet tweeted about it.
MEME-IFIED
Then Lil Nas X made an instagram comment about it, and it kind of turned into a meme?
PALS
But then Tony and Lil Nas X became friends :)
Soul sucked with:
CCO/CD: David Littlejohn
ACD: Bethany Maxfield
Fellow Creatives: Dan Azneer, Steven Preisman, Emily DeMario